The Rocks Positioning Statement


Amidst the hustle and bustle of Sydney’s CBD is The Rocks, the place where Sydney began. The Rocks is unique – it is a village for local residents, a work place for creative businesses, an oasis for workers, a regular part of life for Sydneysiders, a must-see tourist destination for visitors and a retail shopping centre with more than 70 shops. All in all, The Rocks has 14 million visits per annum.

These people, locals and tourists alike, are drawn to the area by a real sense of something special, an intimate lifestyle in a modern fast moving city.

As custodians of The Rocks, Sydney Harbour Foreshore Authority is committed to making The Rocks a sustainable place – a vibrant place offering a diversity of experiences for all to enjoy – while we protect and enhance its heritage and nurture its commercial success.

We are all in this together!

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