Daisy.Kids.Life

Discover Daisy.Kids.Life at The Rocks, a sustainable Sydney-made collection of kids’ clothing, womenswear, and homewares by designer Magdalena Duma.

Now open at 115 George Street, The Rocks, Daisy.Kids.Life is a fresh, feel-good pop-up boutique from Sydney designer Magdalena Duma. Nestled in one of Sydney’s most iconic heritage precincts, this charming new store celebrates sustainable fashion, handmade design, and Australian creativity.

Daisy.Kids.Life offers two unique collections: Daisy.Kids, a fun and eco-conscious kidswear label, and Daisy.Life.Label, which includes timeless womenswear and homewares. Every piece is handmade in Sydney with love, care, and respect for the planet.

The Daisy.Kids collection features bold and playful designs for children aged 0–12. Think vibrant technicolour dresses, tie-dye bike shorts, cosy fleeces, beanies and more — all ethically crafted from sustainable fabrics. These are clothes made for joy, designed by a local mum with a big heart and a handy sewing machine.

The Daisy.Life.Label range offers classic womenswear with a twist — combining relaxed Australian ease with European tailoring. These are enduring, flattering pieces designed to make every woman feel beautiful. Complement your style with handmade homewares, including embroidered cushions, throws, Australiana-inspired gifts, art prints, and more — all celebrating Sydney’s natural beauty and laid-back charm.

Shopping at Daisy.Kids.Life means knowing exactly where your garments come from, and supporting local, ethical, slow fashion. Visit today and experience sustainable shopping with soul, right here in the heart of The Rocks.